Clay Campbell CONSULTING SERVICES

The Wizard of Ads can Turn Word into Magic and Dreamers into Millionaires

Are you getting the best bang for your marketing buck? Advertising and marketing consultant, Roy H. Williams with his Partners like Clay Campbell have been using secret formulas to create miraculous growth for small business clients since 1987. Many the earliest clients are now more than 10 times the size they were when they entered into relationship with the Wizard. A few are more than 40 times their former size.
"Small business clients" are defined as owner-operated businesses with sales volumes between 1 million and 20 million dollars a year. Wizard of Ads® clients with volumes larger than twenty million dollars, have typically grown by percentages, rather than by multiples. Their growth cannot, therefore, be conscientiously described as "miraculous."
Clay Campbell specializes in helping owner operated businesses.

Are you happy with your advertising?

With branch offices in the US, Canada, and Australia, Wizard of Ads Partners, are serving the advertising and marketing needs of business owners around the globe. Our compensation is tied to your business growth. The only way for us to make more money is to increase the size of your business.
Wizard of Ads® branch offices are changing the world of advertising and marketing, one small business at a time.

Does your world need changing?

The Wizard of Ads® team combines the imagination of youth with the wisdom of experience. Partners are not assigned to clients according to geographic proximity, but a specialized team is assembled by matching the partner talent and experience to fit each client's specific needs. As a Wizard of Ads® client, you will have one, two, or maybe even three professionals assigned to your account, each of whom will have access to the intellectual firepower of the complete partner base. In other words, each team in the field is backed up by wondrous depth on the bench.

How will we make your business grow?

Most advertising agencies bill creative fees by the hour and the more media you buy, the more money they make. But not the Wizards of Ads. Our income isn’t tied to your ad budget. Our compensation is tied to your growth.

The growth of your business will be determined by the following five factors:

1. Total Market Potential: How much will be spent by the public in your product or service category this year? What is the depth of your current market penetration? How many dollars remain on the table?
2. Message Development: How well do you tell your story? What is the Impact Quotient of your ads?
3. Media Plan: How efficiently are your ad dollars being spent?
4. Competitive Environment: How good are your competitors at what they do?
5. Competency: How good are you? We're counting on you for Number 5.

One of the major underlying beliefs of the Wizard of Ads® Partners is that "Advertising will not make a business succeed or fail. It will only accelerate what was going to happen anyway." Due to this core belief, the Wizard of Ads team selects their clients with great care and long deliberation. We are looking for small business owners who display great passion for their business and quite honestly, would succeed whether or not our team was involved. We excel at simply getting you there faster and more efficiently. Clay Campbell definitely will help you buy “More Bang for Your Marketing Buck.”

When you don't know where you are going, any road will get you there. We begin your process with a day-long consultation, so that we can meet and plan a strategy that is perfect for your business.

Approximately 30 days after your Uncovery visit, you will travel to meet for a second time at your initial Summary Retreat. This is where you will be presented with the findings of your team and your new campaign will be revealed. Upon your acceptance of your new campaign and media plan, the one-time fee paid for the development of the master plan will be exhausted and your team will receive a small monthly salary to implement your plan on a monthly basis. This monthly fee will be adjusted annually by the percentage that your business has grown.

All travel expenses incurred by your team during the Market Uncovery visit, including airfare, hotel, rental car, meals, etc. will be paid for by Wizard of Ads®. You will not be charged for these. Likewise, your expenses when you travel to meet with your team for your initial Summary Retreat (and each year thereafter when you meet them for your annual Marketing Retreats) will be your own.

Your initial, one-time Master Planning fee and ongoing monthly implementation fee will be based (1.) on the complexity of your plan, and (2.) how much we believe in your ability to grow. (Remember: our monthly fees are adjusted annually by the amount your business has grown. Therefore, the smallest fees are quoted to those businesses that are estimated to have the greatest growth potential.