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Are you happy with your advertising?

Are you getting the best bang for your marketing buck?  Do you need to get bigger results from your ad budget? Roy H. Williams and his Partners like Clay Campbell have been using secret formulas to create miraculous growth for small business clients since 1987. Many the earliest clients are now more than 10 times the size they were when they entered into relationship with the Wizard. A few are more than 40 times their former size.

How will we make your business grow?

Most advertising agencies bill creative fees by the hour and the more media you buy, the more money they make. But not the Wizards of Ads. Our income isn’t tied to your ad budget. Our compensation is tied to your growth.
The growth of your business will be determined by the following five factors:

  1. Total Market Potential: How much will be spent by the public in your product or service category this year? What is the depth of your current market penetration? How many dollars remain on the table?
  2. Message Development: How well do you tell your story? What is the Impact Quotient of your ads?
  3. Media Plan: How efficiently are your ad dollars being spent?
  4. Competitive Environment: How good are your competitors at what they do?
  5. Competency: How good are you? We're counting on you for Number 5.

One of the major underlying beliefs of the Wizard of Ads® Partners is that "Advertising will not make a business succeed or fail. It will only accelerate what was going to happen anyway." Due to this core belief, the Wizard of Ads team selects their clients with great care and long deliberation. We are looking for small business owners who display great passion for their business and quite honestly, would succeed whether or not our team was involved. We excel at simply getting you there faster and more efficiently.

When you don't know where you are going, any road will get you there. We start with a complimentary meeting.

If we decide your company and ours is a fit then we'll do an **Uncovery. That is a day-long consultation process. I come to you. We meet and plan a strategy that is perfect for your business.

Approximately 30 days after your Uncovery visit, you will travel to meet for a second time at your initial Summary Retreat. This is where you will be presented with the findings of your team and your new campaign will be revealed. Upon your acceptance of your new campaign and media plan, the one-time fee paid for the development of the master plan will be exhausted and your team will receive a small monthly salary to implement your plan on a monthly basis. This monthly fee will be adjusted annually by the percentage that your business has grown.

All travel expenses incurred by your team during the Market Uncovery visit, including airfare, hotel, rental car, meals, etc. will be paid for by Wizard of Ads®. You will not be charged for these. Likewise, your expenses when you travel to meet with your team for your initial Summary Retreat (and each year thereafter when you meet them for your annual Marketing Retreats) will be your own.

Your initial, one-time Master Planning fee and ongoing monthly implementation fee will be based (1.) on the complexity of your plan, and (2.) how much we believe in your ability to grow. (Remember: our monthly fees are adjusted annually by the amount your business has grown. Therefore, the smallest fees are quoted to those businesses that are estimated to have the greatest growth potential.

**An Uncovery can range is cost from $5,500 to $7,500 and the monthly implementation fee can range from $550 per month to $1,100 per month. ( **Depending on the size of the business and the ad budget)
***In certain cases, where a trip to your town is not needed, the Uncovery fee starts at $1000.

Contact Clay

Clay Campbell Wizard of Ads ltd